WOW! Is it April already? It has been several months since our last update and that is due in large part to an already amazing 2012. Many new associate and vendor partnerships have been formed which has enabled IEI to continue to expand the services we have to offer from coast to coast. With less than 3 months into the new year, we have already planned meetings and events up and down the entire state of California and have continued to strengthen the diversity and quality of services we offer and adding more vendor resources than ever before which translates to even more INFINITE options for our clients.
On January 6, IEI president, Robb Thornsberry produced the opening night event for 1200 attendees of The Special Event Conference & Tradeshow. Although this is a typical event for many Anaheim conventions, these were not your typical convention attendees and this was not your typical welcome reception. Attendees of this event were other event professionals from around the world who have seen it all, so impressing them would not be an easy task. This would require a venue that no one has ever seen before. Since building a new venue would not be an option, Robb approached The Anaheim Garden Walk, a nearby outdoor shopping mall that had plenty of space and was within walking distance of the convention center or a brief 2 minute shuttle ride. The challenge was to create an event that had to impress in a venue that has never been used as an event venue before. Utilizing two levels, in the back portion of the shopping center that sees very little foot traffic was transformed