Achieve Elegance without the Expense.....?



One does not require the other.  
 
Many event designers will have you believing that Elegance and Extravagance must come at a price and that to expect the best, you must be prepared to pay for it.
 
While it's true that you get what you pay for, we believe that your money should work harder for you and go farther.
 
Elegance and Extravagance do not need to break your budget.  With a little creativity and "out of the box" thinking, it is possible to deliver greatness for less.
 
We have the resources and the proven track record to produce results for much less than you would expect.
 
Before you skip your event this year because of budget, let IEI provide you with a few INFINITE options.  

INFINITY EVENTS is proud to re-INTRODUCE a new division

Infinity Events (IEI) was launched in 2001 however IEI was actually a spin off company from Spotlight Productions, an elite DJ entertainment company that focused on high end weddings and corporate events.

After 20 years as a DJ, owner Robb Thornsberry decided to hang up his headphones in 2009 and focus on building the Infinity Events name and our scope of services.

With 2011 marking the 10th Anniversary of Infinity Events, Robb has decided to bring Spotlight Productions back with a new logo, new technology that has become available, access to some of the most talented and respected DJ's in Southern California and for the first time ever, Spotlight Productions will now have it's own event design division that will focus only on wedding's and private events.

Now simply known as SPDJ & Events, a client will be able to book an amazing DJ (including Robb himself) and gain access to some of the industries best event professionals to use for their wedding or special private function.

Although the demand for wedding event services has always been strong, Robb had always intended for Infinity Events Inc to only service the corporate, association and entertainment sector.  And now a bride will have the same level of design skills, vendor expertise and quality of service that is a standard with Infinity Events with SPDJ & Events.

Weddings were always the one service that IEI did not offer and that seperated us from the event industry's most successful producers and now with SPDJ, there is no limit to the ideas and creativity that we can provide.

SPDJ is still rebuilding with more and more information becoming available every day however our DJ services are available immediately.

The choices are now truly INFINITE with Infinity Events and SPDJ & Events providing similiar yet different services for two completely different demographics.  All of our bases are covered so now the ball is in your court.

We look forward to hearing from you.


CORPORATE AND ASSOCIATION 
SPECIAL EVENTS
DESTINATION MANAGEMENT
MEETING MANAGEMENT
ENTERTAINMENT





ELITE DJ ENTERTAINMENT
FOR WEDDINGS AND CORPORATE EVENTS




ELITE EVENT DESIGN
FOR WEDDINGS AND PRIVATE EVENTS


Caesars set to break ground on $500 million Strip project

By MSNBC Staff Writer


Caesars Entertainment Corp. has raised the stakes in Las Vegas.

The company on Wednesday announced plans for The Linq, a $550 million retail, dining and entertainment project at the heart of the Strip. The highlight will be a giant Ferris-style observation wheel — The Las Vegas High Roller — which at 550 feet will be the tallest in the world.


Caesars Entertainment has tapped L.A. mall developer Caruso Affiliated (The Grove, Americana At Brand) to develop this massive entertainment, dining, hospitality, and retail district on the Las Vegas Strip.
Design and construction of the observation wheel — its 28 cabins will each carry up to 40 people.


Rendering of Caesars "High Roller"
The Las Vegas High Roller goes head-to-head with Skyvue Las Vegas, a competing project that broke ground in May on an 11-acre site across from Mandalay Bay at the southern end of the Strip. The brainchild of local developer Howard Bulloch, the project will include a 476-foot observation wheel, along with a roller coaster and 200,000 square feet of retail, restaurant and entertainment space.
“We expect it to be up and running in time for New Year’s 2012,” Bulloch told msnbc.com.


Rendering of Skyvue Las Vegas

Cvent's "The Great Event Photo Contest"

Please vote for Infinity Events entry, "The Ultimate Wave Tahiti 3D movie premiere" for Cvent's event photo contest.
https://apps.facebook.com/cvent-contest/contests/132650/voteable_entries/27555314?order=votes&wfrefid=f59a758b2ad1



GETTING MORE WITH LESS. Budgets May Have a "Ceiling"...Creativity Doesn't

The federal government is learning the hard way, what the event industry has already known for a few years now and that is it's time to get creative and figure out how to make do with less.

While this is not a new concept, those who are not able to grasp it often react with a "knee jerk" approach and cancel anything that is perceived to be expensive.  It is the easiest task in the world to produce greatness with unlimited funds however it takes a little ingenuity and creativity to still deliver results when the funds are not there.

Thankfully with a paper clip, dental floss and a dixie cup you can "MacGyver" your way to amazing results in event design.

Below are a few events we have produced over the past few years that have had budgets of $35,000 or less for groups of 400 or more.  This budget has had to include the following:
Decor - Linens, centerpieces, stage decor, perimeter
Lighting
Entertainment
Audio Visual - Sound, video, projection
Multi-media
Technical Direction
Overall event management and logistics

ALL THIS for less than $35K

Case Study 1: Corporate Holiday Event | 400 guests


Case Study 2:  Corporate Awards Gala | 800 guests


Case Study 3:  Corporate Welcome Reception | 500 guests


Case Study 4:  Corporate Awards Gala | 600 guests 


Five Key Tips For Cost Savings Event Design:

1. Lighting, lighting and lighting:  A little bit of well placed lighting can go a long way.  L.E.D's are no longer an upgrade, they are the standard.  You may spend a few more dollars however you get 50 x's more impact.  One room set can yield 50 different looks at the touch of a button.

2. Staging:  It's often included in the F&B contract and you are only limited by inventory that is available.  Unique configurations and large scale staging and add immediate impact to your room.

3. All in the family:  Family style seating is a hot trend right now.  It adds a unique look to your dinner rather than the typical banquet round.  The plus side is that you can achieve this look utilizing standard 6' or 8' buffet tables that most venues already own.

4. Go Big or Go Home:  When you have less $, focus your budget on fewer, yet bigger design elements that will add immediate impact.  Large props or set pieces can tell the whole story.

5. Simple Tables:  Intricate design details at each table are nice when you have the $ however items such as charger plates, napkin rings, premium linens and designer chairs can all add up.  Go with monochromatic colors, no prints, illuminated centerpieces rather than florals requiring a pin spot and spandex chair covers rather than expensive chair rentals can all save you hundreds of dollars.

Infinity Events Inc and BizBash Share 10 Years in Business


2001-2011: 7 Event Firms Marking Their 10th Year, and What They’ve Learned So Far

We aren’t the only ones in the event business marking our 10th anniversary this year. Here’s a look at seven other companies, and what their founders learned along the way.

 
By Martha C. White | Posted July 20, 2011, 8:45 AM EDT
Infinity Events 
Robb Thornsberry planned to start this Anaheim, California-based company with a partner, but when that cohort backed out, he forged ahead as a solo operator. With a D.M.C. and event production background, Thornsberry has produced events for Domino’s Pizza, Air Tahiti, Visit Britain, and Quiksilver.
Best Year: “2010 was that fork in the road. We produced the screening, red carpet arrival, entertainment prior to, and the after-party for the movie The Ultimate Wave: Tahiti 3-D. I’ve been asked to bid on other events because of that. The people I’m bidding against aren’t the small mom-and-pops anymore—it’s companies I admire and look up to. This is an echelon I never envisioned myself being a part of.”
Biggest Challenge: “I’m fully aware that the company can’t continue to grow without more involvement and interaction and participation from other people, but my concern is, I’m not going to like it anymore if I bring on staff. I’ll be more involved with payroll and benefits and keeping my staff happy, and taking away from what I really enjoy doing.” 

MPI Orange County 2011 Installation and Awards


Infinity Events President, Robb Thornsberry was recently named MPIOC's 2010-2011 Team Player of The Year at the recent Installation and Awards event on June 1, 2011 at The Center Club in Costa Mesa.

He was also recognized for Exceptional Leadership as an outgoing MPIOC board member for his efforts during the 2010-2011 board term.

Other big winners for the night were:


Shining Star of the Year: Deborah Hahn, Disney Destinations

Team Player of the Year: Robb Thornsberry, Infinity Events

Outstanding Industry Leadership: Rebecca Aguilar, The Boeing Company

Rising Star of the Year: Laura Rangel

Planner of the Year: Natalie Good, A Good Affair

Suppliers of the Year: John Fitzpatrick, Allure Ventures, Inc. and Ilona Hobbs, CORT Event Furnishings

Host Venue of the Year: Hyatt Regency Huntington Beach


Infinity Events named finalist for BizBash Award


Infinity Events has recently been named a finalist for Best Corporate Event of The Year (Budget $50,000 or higher) for The Ultimate Wave Tahiti 3D Movie Premiere.

Winners to be announced at the BizBash Style Awards on June 14, 2011 at the Pasadena Convention Center.  www.bizbashwestexpo.com




Lounges..."The New Event Frontier"

Swan Ice Carvings, Balloon Arches, Western Theme Parties...Although none of these words are in the Infinity Events vocabulary, they were at one time the "IT" special event trends.  Now the new "IT" must have are lounges at events.  This has been a trend for a while and is showing no signs of leaving anytime soon.

With events focusing less on props and more on functional environmental design, lounges can serve many different purposes such as comfortable and stylish seating that help initiate social settings.  Often times instead of complimenting the decor, they ARE the decor and lounges can transform any room or space into an ultra "seen or be seen" hip night club.

Below are just a few Lounge/Club ideas previously seen at many IEi client events.










My Favorite Venues

As an event producer who has been there done that and can be a bit jaded, it can take a lot to impress me.  I have traveled a great deal for my job and have had the luxury and staying in and working in some amazing hotels.  However it is never just about the hotel, it has a lot to do with the staff that I come into contact with that can truly make or break a good experience.

I am happy to report that one of my favorite venues for many reasons happens to be in my own backyard. The Hyatt Regency Huntington Beach.  Just based on sheer aesthetics alone, this property is stunning. With Spanish Inspired Architecture, this property is expansive and offers the ultimate resort setting overlooking the Pacific Ocean.  I was so thrilled to work with Nancy Monte Frye the Director of Catering who really invested herself into the success of our meeting.



MEETING PROFESSIONALS INTERNATIONAL ORANGE COUNTY
APRIL 6, 2011 HYATT REGENCY HUNTINGTON BEACH
"The Art of Business Dining and Etiquette"









A special thank you to the following contributing vendors:
Hyatt Regency Huntington Beach
Swank
Cort Event Furnishings
Fusion Linens
Elegant By Design
Best of The Best 
Background Productions

12th Annual Apex Awards

Lighting and "big picture" simplicity are combined to design the 12th Annual AAGIE Apex Awards at the Riverside Convention Center.

Design inspirations included client's request for an orange and silver color palate as well as an inexpensive solution to create a grand, awards celebration.











Upcoming Post:  Favorite Venues