Infinity Events Inc and BizBash Share 10 Years in Business

2001-2011: 7 Event Firms Marking Their 10th Year, and What They’ve Learned So Far

We aren’t the only ones in the event business marking our 10th anniversary this year. Here’s a look at seven other companies, and what their founders learned along the way.

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By Martha C. White | Posted July 20, 2011, 8:45 AM EDT

Infinity Events
Robb Thornsberry planned to start this Anaheim, California-based company with a partner, but when that cohort backed out, he forged ahead as a solo operator. With a D.M.C. and event production background, Thornsberry has produced events for Domino’s Pizza, Air Tahiti, Visit Britain, and Quiksilver.
Best Year: “2010 was that fork in the road. We produced the screening, red carpet arrival, entertainment prior to, and the after-party for the movie The Ultimate Wave: Tahiti 3-D. I’ve been asked to bid on other events because of that. The people I’m bidding against aren’t the small mom-and-pops anymore—it’s companies I admire and look up to. This is an echelon I never envisioned myself being a part of.”
Biggest Challenge: “I’m fully aware that the company can’t continue to grow without more involvement and interaction and participation from other people, but my concern is, I’m not going to like it anymore if I bring on staff. I’ll be more involved with payroll and benefits and keeping my staff happy, and taking away from what I really enjoy doing.”

Back On Board!

IEi president, Robb Thornsberry will be temporarily stepping back onto the board of directors for MPI Orange County as Interim Director of Programs (DOP) while the current DOP Laura Rangel (also an IE staff member) goes on maternity leave. We congratulate Laura and her family during this very exciting milestone in her life. MPIOC November Monthly Meeting Wednesday, November 7, 2012 5:30 pm – 8:00 pm Bella Collina Towne & Golf Club 200 Avenida La Pata San Clemente CA 92673 (949) 498-6604 Speaker: Mike Malinchok Certified Professional Coach, S2K Performance Coaching, LLC For many who have embarked on researching this area of spend category management, an all too common conclusion reached is that a best-in-class SMMP (Strategic Meetings Management Program) requires hundreds of thousands of dollars of investment, complicated enterprise wide process re-engineering, and years of data collection and patience before the full benefits of the program can be achieved. As...

Lounges..."The New Event Frontier"

Swan Ice Carvings, Balloon Arches, Western Theme Parties...Although none of these words are in the Infinity Events vocabulary, they were at one time the "IT" special event trends. Now the new "IT" must have are lounges at events. This has been a trend for a while and is showing no signs of leaving anytime soon. With events focusing less on props and more on functional environmental design, lounges can serve many different purposes such as comfortable and stylish seating that help initiate social settings. Often times instead of complimenting the decor, they ARE the decor and lounges can transform any room or space into an ultra "seen or be seen" hip night club. Below are just a few Lounge/Club ideas previously seen at many IEi client events.

GETTING MORE WITH LESS. Budgets May Have a "Ceiling"...Creativity Doesn't

The federal government is learning the hard way, what the event industry has already known for a few years now and that is it's time to get creative and figure out how to make do with less. While this is not a new concept, those who are not able to grasp it often react with a "knee jerk" approach and cancel anything that is perceived to be expensive. It is the easiest task in the world to produce greatness with unlimited funds however it takes a little ingenuity and creativity to still deliver results when the funds are not there. Thankfully with a paper clip, dental floss and a dixie cup you can "MacGyver" your way to amazing results in event design. Below are a few events we have produced over the past few years that have had budgets of $35,000 or less for groups of 400 or more. This budget has had to include the following: Decor - Linens, centerpieces, stage decor, perimeter Lighting Entertainment Audio Visual - Sound, video, projection Multi-med...

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