Infinity Events Inc and BizBash Share 10 Years in Business

2001-2011: 7 Event Firms Marking Their 10th Year, and What They’ve Learned So Far

We aren’t the only ones in the event business marking our 10th anniversary this year. Here’s a look at seven other companies, and what their founders learned along the way.

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By Martha C. White | Posted July 20, 2011, 8:45 AM EDT

Infinity Events
Robb Thornsberry planned to start this Anaheim, California-based company with a partner, but when that cohort backed out, he forged ahead as a solo operator. With a D.M.C. and event production background, Thornsberry has produced events for Domino’s Pizza, Air Tahiti, Visit Britain, and Quiksilver.
Best Year: “2010 was that fork in the road. We produced the screening, red carpet arrival, entertainment prior to, and the after-party for the movie The Ultimate Wave: Tahiti 3-D. I’ve been asked to bid on other events because of that. The people I’m bidding against aren’t the small mom-and-pops anymore—it’s companies I admire and look up to. This is an echelon I never envisioned myself being a part of.”
Biggest Challenge: “I’m fully aware that the company can’t continue to grow without more involvement and interaction and participation from other people, but my concern is, I’m not going to like it anymore if I bring on staff. I’ll be more involved with payroll and benefits and keeping my staff happy, and taking away from what I really enjoy doing.”

Robb Thornsberry to produce and co-chair closing night party for 2017 The Special Event conference in Long Beach CA

The Special Event (TSE), is the event industry’s largest tradeshow and conference for event professionals, with an expected attendance of over 5,000 event colleagues, exhibitors, and mentors. The 2017 Closing Night Party will be an epic grand finale to the entire conference where attendees and industry pros will have one last chance to meet up with new friends and old acquaintances and celebrate another Special Event. Join us at the 2017 Closing Night Celebration and congratulate the amazing people who were nominated and won this year’s Galas. Robb will reunite with his former co-chair of the 2015 TSE opening night event , Jeff Anderson with Party Pals. Jeff Anderson and Robb Thornsberry on the Closing Night Celebration Thursday, January 12, 2017 9:30pm – 12am Long Beach Convention Center/Pacific Gallery/Bogart’s Event Details: Celebration/Reception/Open Bar and Entertainment Early-Bird: $150 Onsite Rate: $175 ht...

INFINITY EVENTS Adds New Sales Exec

Ok...enough about Robb. Now that voting has closed for the Event Solutions Spotlight Awards and we no longer have to endure another reminder to vote for Robb, let's direct our attention back to what really makes Robb good at his job, and that is finding the absolute best talent possible and somehow managing to convince them to join the team at Infinity Events! We are excited to announce that Lucy Montoya Roberts has joined the team as Senior Account Executive. Ms Montoya Roberts brings over 20 years of event management experience to the team working with Fortune 500 companies including: The Professional Golfers’ Association, Freeman, KIIS-FM Los Angeles, Washington Mutual, Deloitte & Touche, Old Navy, Daisy Rock Guitar, The Anaheim CVB, LA CVB, NAMM Show, Comic-Con, Paramount Studios and Marvel Comics. With Lucy’s tenure producing and managing high profile events, this elevates the INFINITY EVENTS' dynamic in producing an unparalleled ex...

GETTING MORE WITH LESS. Budgets May Have a "Ceiling"...Creativity Doesn't

The federal government is learning the hard way, what the event industry has already known for a few years now and that is it's time to get creative and figure out how to make do with less. While this is not a new concept, those who are not able to grasp it often react with a "knee jerk" approach and cancel anything that is perceived to be expensive. It is the easiest task in the world to produce greatness with unlimited funds however it takes a little ingenuity and creativity to still deliver results when the funds are not there. Thankfully with a paper clip, dental floss and a dixie cup you can "MacGyver" your way to amazing results in event design. Below are a few events we have produced over the past few years that have had budgets of $35,000 or less for groups of 400 or more. This budget has had to include the following: Decor - Linens, centerpieces, stage decor, perimeter Lighting Entertainment Audio Visual - Sound, video, projection Multi-med...

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